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Hotels, restaurants, galleries and libraries should be enticing places. Our Dulux Trade Flow colours, including the new blues for 2026, can help create inviting hospitality spaces that encourage guests to linger and return.
Balancing and fluid blues are – we believe – the perfect adaptable shades for 2026. A colourful neutral, it is a tone that can complement almost any colour on the spectrum making it ideal for creating harmonious hotel colour schemes – just what is called for in today's hospitality spaces.
To give you maximum flexibility to work with this versatile tone, our Colours of the Year - Free Groove™, Slow Swing™ and Mellow Flow™ to create a family of blues. These three indigos feature in all our 2026 colour stories, with one acting as the lead colour in each. We recommend our Flow colour palette for hospitality spaces. Combining the indigo family (with sky blue- Mellow Flow™ as the 'hero') with natural earth tones, it can help create contemporary cozy interiors with a warm, inviting feel – something that is a priority for hospitality spaces today.
The success of any hospitality enterprise comes down to business – how many people can it draw in and how can it increase their dwell time. According to recent research, guests are seeking 'home-from-home' hotel aesthetics when they visit hotels or restaurants, for example, so venues need to feel cosy and approachable to encourage them to stay¹. These spaces must also meet the human needs of their visitors. They should feel authentic, warm and familiar, as well as being technologically up to date² to encourage people to gather with friends and connect.
Our Dulux Trade Flow colour story for 2026 was conceived with just this human connection in mind. Tactile, natural earth tones with a dash of refreshing indigo blue, this palette is perfect for achieving a contemporary take on cozy hotel room designs.
¹ What will hospitality interiors look like in 2024? Design Week, December 2023
² Top 10 Trends in the Hospitality Industry, EHL Insights, January 2024
Clay, terracotta, sky blue – these natural colours from the Dulux Trade Flowing palette feel reassuringly familiar and bring a cosy, welcoming feel to this open-plan library. Used on the ceiling, the light blue mimics the sky and provides the perfect airy ambiance for a space where people want to sit and feel inspired.
A hotel bar is where people want to gather with friends and switch off. A combination of warm terracottas and our Mellow Flow™ from the Dulux Trade Flow palette can provide the perfect intimate and relaxing hospitality colour palettes for socialising, enhancing the bar area colour palettes to create spaces that encourage conversation and connection.
When we sleep away from home, we want a space that feels cosy, comfortable and unchallenging. In this hotel bedroom, a split wall feature of brown and deep blue - Slow Swing™ creates a warm, cocooning feel, delivering the home-from-home hotel aesthetics that today's guests expect while maintaining a distinctive design identity.
A collection of natural, earthy tones, the Dulux Trade Flow palette and the new family of blues can help a hospitality building feel at home in any landscape. Contrasting but complementary, these hospitality facade colours bring a warmth, personality and a visual rhythm to this hotel exterior, creating an inviting first impression for guests.
Find out how Dulux Trade family of blues and 2026 colour stories can transform Education spaces, Offices environments and Healthcare facilities.
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